With a singular focus on bringing paleo-inspired meals and classes to families and individuals, this start-up, retail store needed the visual assets, logo design, retail design, packaging and advertising to announce their arrival. They turned to Communications, Ink to articulate their brand and and to tell their story in person, on the road and on-line. Building psychographic profiles, we set to work creating a distinct brand with its own custom font and color palette, marketing plan, meal “map,” menus, packaging & uniforms, retail design plans, van customization, signage, billboards, print ads, website, social media strategy and a custom-designed, retro broth cart.