Having a logo that was more than 20-years old Wellspring hired us to conduct primary research, articulate their brand message, update their logo and add a new tagline to explain their expanded presence. We then rolled this out across a new stationery package, Annual Fund report, newsletter and printed materials as well as into event marketing for their very successful Annual Lunch. Today, Wellspring’s audiences understand not only their breadth of services but their vision for building a just society where every member in their community thrives.