When COVID-19 struck, the founders of Pyxis saw an opportunity. They owned a large packaging company and wanted to help with the PPE crisis. They quickly retooled and were soon producing easy to assemble, recyclable face shields. With time of the essence, they reached out to Communications, Ink. We quickly turned around a custom logo that leveraged the “green” aspect of the shield, executed a socially-distanced photoshoot and put up a new website. In just a few weeks they had a new website and were taking orders for their shields.