Beverly, Massachusetts, The NYX Marcom Awards recently announced the 2021 international winners from a pool of 2163 entries from 33 countries. We are delighted to have been selected as an NYX Marcom Award winner for our non-profit branding work on behalf of the Termeer Foundation.
The International NYX Marcom Awards program was juried by a group of international marketing judges who evaluated the work based on their creative proficiency and demonstrated excellence. “All the amazing individuals, agencies, and companies who joined the NYX Awards this year prove that creativity never dies, even in these trying times”, said Kenjo Ong, CEO of the International Awards Associate (IAA). “This win by Communications, Ink is a testament to their unbridled talent!”
Our recent work earned us a silver medal for our branding on behalf of The Termeer Foundation. Founded by the family of Henri Termeer, a pioneer in the biotech industry, this private Foundation approached us to help launch their new entity. “As a small marketing agency it is particularly rewarding to be recognized for our work among such leading agencies. We take tremendous pride in creating marketing materials that are visually creative as well as strategically effective. This new brand not only helps the Foundation create greater awareness for their work but supports their efforts to expand their impact in the lifescience industry.” Cara Hutchins, Founder & CEO of Communications, Ink.
Together we created a custom flame icon that represented the legacy of Henri Termeer and ripples that illustrated the power of making connections. We then married the visuals with a font that represented the collaborative opportunities of their programs as well as the tagline “Connections Empowering Cures.” Given the movement of the flame and ripples we animated the logo for presentations and video introductions.
We then translated the brand across a new website, print materials and a “welcome kit” for their newly minted Fellows. In addition to the marketing materials, we were selected to help them create and oversee a virtual event that celebrated The Termeer Fellows and featured Stephane Bancel, CEO of Moderna as a keynote speaker. The event was viewed around the United States, Europe and Israel from a custom event microsite.
