Branding & Logo DesignCapital Campaign
Wenham Museum: Generations at Play!
Celebrating childhood, interpreting history and exploring culture.
Client
Wenham Museum
Year
2023
Services
Branding
Graphic Design
Brand Strategy
Capital Campaigns
Copywriting
Promotional Products
Event Marketing
Signage
Awards
2023 Gold Marcomm
2023 Gold Muse Award
Wenham Museum approached us to help prepare for their 100th anniversary and the rollout of a capital campaign.
We started with a Market Research analysis that integrated secondary research with key stakeholder interviews to fully understand who they are and why it matters. This helped to drive the rebranding. As a hands-on museum, the Wenham Museum is a place for all ages to play and be playful. The new brand focuses on providing timeless experiences for visitors of all ages and interests that interpret local history.
The whirligig is a colorful, simple, kinetic toy built and enjoyed for generations. The icon is a playful interpretation of the vibrant energy creativity, engagement and learning generates. The new logo was revealed at the 100th celebration and serves as a catalyst for new initiatives and programming.
