Brand Strategy, Capital Campaign & Graphic Design

We did this by conducting a series of meetings and focus groups as well as attending several performances to unlock what was most meaningful to their target audiences. Through our research, we validated their audiences were eager to support The Cabot by supporting the restoration of the historic facade, expanded programming and enhanced amenities for the audience and performers. With this information, we wrote a copy deck that built on the excitement and was enhanced with imagery from their extensive photo library. We then designed a 12-page campaign piece that was distributed at their farewell event for Casey Soward, who had spearheaded the organization through a period of growth and change as the Executive Director.

We were then hired again to bring The Cabot’s iconic “Big Night” fundraiser to life. And who doesn’t like a good party? We translated their mission into high-impact marketing materials, including the corporate sponsorship deck, program book and auditorium posters. What many don’t realize is that our team also handles the marketing and materials side of event planning, ensuring that every strategic detail excites guests, drives fundraising results and keeps our downtown vibrant. We are incredibly honored to support The Cabot and their important work that brings people together to ensure everyone feels at home. We can’t wait for their next big act!