Brand Strategy & Graphic Design

Project Adventure is particularly known for their expertise in ropes courses and offers training, equipment and guides for the operation of courses at schools and other locations throughout the country. They hired Comm Ink to conduct a Deep Dive and unlock the messaging and strategy that explains who they are and positions them for continued growth. After a Kickoff Meeting with key stakeholders, Cara conducted 1-1 interviews with board members, staff, donors, clients and course participants to develop the themes that got at not only who they were but why it mattered.

Using these conversations as well as peer analysis and a look at the landscape in which Project Adventure operates, a final report was presented to the key stakeholders. The findings of this report were then used in their Strategic Plan, to develop a new organizational development program: imPAct as well as new marketing materials that explain not only their programs but how they relate to one another and the individuals that engage with them. Advancing learning through the power of adventure.