Brand Strategy & BrandingWebsite & Graphic Design
Pier 58 Gloucester: Celebrating Gloucester’s heritage
Generations in the making.
Client
Pier 58 Gloucester
Services
Website Design
Branding
Graphic Design
Brand Strategy
Copywriting
Digital Marketing
Event Marketing
Video & Photography
Signage
When the non-profit Gloucester Community and Cultural Center was looking for a marketing partner to help them create a new brand and build excitement for a waterfront project, they turned to Comm.Ink.
Through our Deep Dive interviews with local residents, business owners and board members, we were able to identify the key messages that would appeal to their diverse target audiences. We ideated a new name for the project, Pier 58, as a nod to the rich maritime history of the location. The new logo was designed as a reference to the waves of the waterfront, a spotlight at a performance and the ability of the venue to ripple out into the community by connecting people with art.
Using the architect’s renderings and our own drone footage, we created a video that showed the new building being built virtually on the proposed location. We then designed and launched a new website for the people of Gloucester to be able to access more information and get involved. With a new website, we helped create PowerPoint presentations, print materials and managed their social media.
