Brand Strategy
Mass General Hospital: Accelerating the research process for the most promising treatments
By connecting a groupof diverse professionals.
Client
Vaccine and Immunotherapy Center at Mass General Hospital
Services
Brand Strategy
Capital Campaign
Making Progress Possible
Comm.Ink was tapped to help the newly created Vaccine and Immunotherapy Center (“VIC”) articulate their brand. Working with the founder, we helped them define their messaging and target audiences for donor relations using one-on-one conversations and secondary research. We worked closely with the MGH Development Office. Today, VIC is a successful division of MGH that helps accelerate the translation of lab discoveries into safe, cost-effective vaccines and therapies that prevent and cure various forms of cancer, infectious and immune-related diseases.
