Logo & Website Design

We were hired by Greater Lawrence Technical School (“GLTS”) to rebuild their current website on a WordPress platform. After a series of input workshops and interviews, we built a wireframe and collected copy. We also worked with the school to create custom photography that visually tells their story. We then integrated the new site with staff and student intranets, live streaming, gotoCTE, Aspen and a translation plugin. Once we had a beta site, we worked with the school to quality control each page and train them to make their own edits.

Midway through the project, we realized their current logo, a school seal, had never been digitized and they were using the original artwork from the 1960s. We worked with them to review the current logo, recognize the visual elements that had the most meaning and translate them into a design to serve them not only today but well into the future. They now have a scalable logo, saved in a variety of formats with a more robust color palette and font family to use consistently across all their marketing.