Branding & Graphic Design

After an input session to understand Gillis Consulting and where it is going, we considered what elements of the current branding we should keep to maintain brand equity. We determined the color palette as well as the monogram treatment “GC” were a good starting place. We first drew and refined a custom monogram design. We then colorized it with a primary color palette of bright blue, soft blue and grey along with secondary green and orange colors. To create a friendly and approachable icon, we chose Lithos font. For body copy, we married that font with Muli Semi Bold.

Once we had finalized the new branding and saved out the logos, we created a 20th Anniversary sub brand as well as business cards, letterhead stationery and a Capability Piece.