Branding & Graphic Design

Essex Bay Capital invests in small to mid-sized private companies, partnering with management teams to accelerate growth. Cara relied on her deep knowledge of the financial services industry to write a creative brief. We then created a monogram for an icon using modern, interconnected lettering. Drawing on the landscape of Essex County, we looked to nature for inspiration. The ripple of the water was introduced as a way to visually depict the impact of working with Essex Bay Capital. The ocean colors of Essex County inspired the custom palette.