When the non-profit Gloucester Community and Cultural Center was looking for a marketing partner to help them create a new brand and build excitement for a waterfront project, they turned to Communications, Ink. Through our Deep Dive interviews with local residents, business owners and board members, we were able to identify the key message themes and differentiators that would appeal to their diverse target audiences. We ideated a new name for the project, Pier 58, to be a nod to the rich maritime history of the location.
The new logo was designed as a multi-dimensional reference to the waves of the waterfront, a spotlight at a performance and the ability of the venue to ripple out into the community by connecting people and supporting the financial future of the city. Using the architect’s renderings and our own drone footage, we created a video that showed the new building being built virtually on the proposed location. We designed and launched a new website for the people of Gloucester to be able to access more information and get involved.
