OEM Press wanted to increase their visibility with new and existing audiences but realized they needed a better website experience. We did an audit of their existing website, along with their third party platform, and quickly realized the current site had significant design flaws and they were paying large fees for services they weren’t using. The challenge was building a new website without losing decades of sales history. After choosing a new platform, we were able to build a website that allowed them to showcase their library of books for sale without losing any of their important data.
Using our flywheel concept, we worked with the client to teach them how to run their own marketing campaigns. We added a promotional landing page to their website, designed an Eblast for their MailChimp account and updated their social media platforms. The experience of shadowing us via Zoom helped the client to learn by doing and they’re now off and running their own campaigns!
