Looking at demographics that showed a shrinking college age population, Montserrat hired us to help them standardize their brand, consolidate marketing materials to create greater efficiencies and promote their innovative programming to support their student recruitment. We created specific marketing goals, generated psychographic profiles of their audiences, built key themes (Ready on Impact, Makers & Thinkers, Where Creativity Works) and support messages as well as a marketing plan. This work helped strengthen their marketing and position them for their 50th anniversary celebrations.