We are always honored when a well-respected strategic communications agency reaches out to us to update their branding and logo design. Using our custom questionnaire, we posed a series of questions for the founder, her team and influencers to help determine who they are and why it matters. This information was used to create the sketches and color palette. The final logomark incorporates a hand drawn typeface with rounded edges and a nuanced lettering to reflect their fun energy and creativity.


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