When the towns of Hamilton and Wenham secured grant funding to promote and expand their shop local initiative, they sent out an RFP. Communications, Ink was awarded the contract to conduct market research that would influence a rebranding, event materials and new website to support more than 200 local businesses. We conducted two focus groups and an online survey to learn how LocalHW could support the local businesses. We then translated our findings into a logo that was reflected across a new website and social media. We worked closely with an event planner to provide the visual assets for a Fall Festival. This included street banners, sandwich board signs, an event flyer, stickers, window clings, tote bags and tshirts. Not only was the event attended by more than 200 people but it provided local businesses with visibility and support as they struggle to emerge from the pandemic.
