Having completed a recent merger, Harborlight Montessori was looking for a strategic marketing partner to help them find a new name that reflected their expanded status as a toddler through 8th grade school that combines the best Montessori practices with innovative teaching. Working with the board, we helped them select a new name and tagline. We then built a distinct logo mark that helped differentiate the school from other academic institutions. We also set them up with new signage & school banners, advertising, an updated website, printed materials and stationery suite as well as the elements for a successful kickoff event including swag and newly rebranded school buses. Armed with a Style Guide and some training, the staff at Harborlight is able to do much of the marketing in-house while still calling upon us for more complex projects.