A yet-to-be named start up AI company with a radically new way to approach data analytics, asked us to articulate their brand and launch the organization to investors. From the outset we worked closely with the leadership to build a brand that would represent the company’s capabilities, energy and vision for the future. With the help of a Deep Dive we ideated a name and created a logo for the company. We are currently in the process of translating the new look across PowerPoint presentations, stationery suite, corporate “swag” and a new website.