After an in-depth Kickoff meeting, our team got to work articulating the school’s goals and really getting to know their audiences. We tested the current website against these goals by asking real life students, faculty and parents to do specific tasks. The results were less than encouraging but helped us build a new wireframe to organize the content.

Along with a dedicated team at the Tech, we began to collect copy, images, forms and linkouts. With such a busy and engaged school, there was quite a bit to gather! From there we set to work organizing it not only for the current students their parents and school staff but also for prospective students and their families. We did this through a lens for inclusivity and to an audience who might not speak English or could be neurodivergent.

After our team’s designs moved to the development phase, our final steps were training up their IT department so that they could maintain the site themselves and then we took the site live.

"Thank you so much to the entire Communications, Ink team for making our website redesign project a success! Everyone has been phenomenal to work with and we are thrilled with the outcome of the site." - Joe Marino, Director of Technology, Essex North Shore Technical & Agricultural School