This comprehensive radiological remediation & decommissioning company needed a new logo to reflect their expanded services. They initially considered a name change but after our Deep Dive revealed the name (which originally reflected the founders’ initials) also represented carbon and nitrogen which are part of a nuclear fusion reaction, they decided to continue with the name. We worked on visually representing the company brand by alluding to the well-known icon for nuclear power and a spotlight representing the helpfulness of their services. With a new logo, font family and color palette we helped them designed new collateral materials as well as write new website copy and set up their social media including LinkedIn.