This elegant Palm Beach home décor boutique hired Communications, Ink to help them build a website with online ordering. We staged and photographed lifestyle vignettes based on our researched psychographic profiles of their ideal clients. We then wrote the copy and designed a website that was easy for the owner to update. We built a backend that allowed the client to upload new items and remove those that had been sold. We also set up their social media platforms. The shop enjoys a loyal following both online and in-person.