Communications, Ink was hired to help the museum launch a new capital campaign to honor their 150th year. We began with a Deep Dive - interviewing key stakeholders, conducting spontaneous intercept interviews with museum goers and peer analysis. Once completed, we created a new campaign tagline: Something is Always Happening @CAM! that was rolled out across a 16- page leave behind piece with insert sheets, sizzle reel, PowerPoint presentation, talking points and FAQ. The new collateral introduced a secondary, more vibrant color palette as well as more stylized fonts to engage new audiences while also appealing to their current donors. The exciting new look will help propel the campaign to a successful completion by Spring 2024.

"In receiving the new CAM 150 brochure from the printers recently, I wanted to be sure to take this opportunity to both congratulate and thank you for all of you work on this important piece! It will be an invaluable tool as we continue to spread the word and the key sentiment that is certainly there: Something is always happening at CAM!” - Oliver Barker, Director, Cape Ann Museum.