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DEEP DIVE
With the goal of reenergizing a nearly four-decade-old brand, the Chief Marketing Officer at Wise Construction reached out to us to help them create a mission and values statement. Conducting a series of in-depth conversations, we created language that reflects what they do and informs their audience about what matters to them. These statements are visible not only in their refreshed marketing materials but also at their events and in their office space. They are a good example of living your values!

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BRAND EXTENSION
We refreshed their brand with an expanded color palette, font family and iconography. The new color palette was also given an ombre treatment and we created a custom herringbone pattern to add dimension to their print and digital materials. We then created a new style guide to help the client with proper usage of their new visual toolbox.

WEBSITE DESIGN & DEVELOPMENT
Wise then hired us to design and develop a new corporate website. We created a detailed, custom wireframe that allowed the client to present their capabilities and projects in a visitor-driven way. Given the volume of custom pages with multiple images and copy, we developed a database system for organizing and sorting their portfolio of jobs as well as a custom search function for an easy user experience.

VIDEO SHOOT
As part of the website development, our team of writers and videographers scripted and shot a custom video at three of Wise Construction’s job sites as well as their headquarters. This allowed the employees (and office dogs) at Wise to directly participate in telling the story of Wise.

WEBSITE TRAINING & EVENT MATERIALS
Next was training the in-house marketing department to ensure they could maintain the new site and make most updates on their own. With this accomplished, we launched their new site in time for their employee appreciation event, another project we helped bring to life.

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“Starting with a Deep Dive, the Communications, Ink team has provided a fresh look to our decades-old brand and helped us better define who we are and why we exist. The team thinks big and innovatively without losing track of details and delivers on what they promise. They offer the ingenuity you’d expect from a large agency with the personality, attention, and care of a small agency. If you’re seeking a team that makes an impact and is fun to collaborate with, look no further!”
- Laura Player, Chief Marketing Officer, Wise Construction

Do you need help with a brand refresh or website design and development? Call us for a free 30 minute consultation 978-524-0420.