This year has been outstanding for our clients and our team. We are proud to share that our branding work for Wenham Museum has been recognized by the NYX Marcom Awards
an international competition that recognizes, celebrates and honors creative excellence across all facets of industries. There were more than 65,000 entries from the United States, Canada and 47 other countries.

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“We are humbled to win this award especially as it represents the power of trust and collaboration. Great work is done when talented individuals come together through a shared goal and desire to elevate the work of a strong organization.”
– Cara Hutchins, Founder, Communications, Ink.

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The Gold Award was earned for our recent strategic marketing and rebranding work with Wenham Museum, a hands-on museum that is a place for all ages to play and be playful. Working off this concept, the new icon is an interpretation of a whirlygig. The whirlygig is a colorful, simple, kinetic toy built and enjoyed throughout history. The icon is a playful interpretation of the vibrant energy sparked through play, creativity and human engagement.

Their new brand, designed by Creative Director Melissa Wilber,  prepares them for their 100th anniversary and focuses on providing timeless experiences for visitors of all ages and interests through child-centered, artifact-driven experiences that interpret local history. The new branding allows them to better present and interpret their collections as well as exhibits through the lens of social justice and inclusion.

For more than 25 years, Communications, Ink has been helping non-profits like Wenham Museum tell their story through messaging and design. It starts with a Deep Dive analysis that takes in-person and survey input from a cross section of target audiences to fully understand their membership, programming interest, operational needs and future goals. During that time we also considered a name change but together we determined the name properly represents who they are and where they are located. The name also has significant recognition.

The new branding was rolled out across their print and digital marketing materials, interior design, social media, swag and a fundraising event with a powerful video. On September 29th, nearly 100 supporters gathered at the Museum to kickoff the 100th anniversary with a new exhibition. Board President Kennan Anderson, also revealed the new logo as a catalyst for new initiatives and a way to engage new audiences. All of the guests were treated to a “swag bag” of branded items.

About Communications, Ink: Communications, Ink is a certified woman-owned, marketing company that believes impactful marketing relies upon creative ideas grounded in a strategic approach. We are an innovative, problem-solving marketing partner with a startup mindset who does whatever it takes to translate our client’s goals into creative designs that have impact and value. We build and implement marketing plans that bring people and ideas together through fearless thinking and award-winning creative. Our client collaborations are grounded in curiosity and trust, an investment in understanding your organization, and a shared commitment to your organization’s success.

About the Marcom Awards: MarCom is one of the oldest, largest and most-respected creative competition in the world. Winning a MarCom Award is highly sought-after, peer recognition from the creative industry. MarCom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.