One of the most important brand elements is a name. It’s seen, it’s said and it must be remembered. Over the years, we have had the privilege of helping many wonderful organizations ideate a new name and translate that into a new logo and brand.  Here are some examples of our work:

Some names are made up:
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 Some are based on a location:
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Some are literal:
historic beverly
 
Some are aspirational:
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Some are creative:
Waystone HHS Vertical Tag logo fullColor rgb 600
 

And some just need an update:
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But they are all unique to each organization, easy to say, read and remember. Given the importance of a renaming, it can take time and be unsettling for some as they might find it to be an emotional and difficult decision to let go of an existing name.