One of the most important brand elements is a name. It’s seen, it’s said and it must be remembered. Over the years, we have had the privilege of helping many wonderful organizations ideate a new name and translate that into a new logo and brand.  Here are some examples of our work:

Some names are made up:
Screen Shot 2023 01 23 at 1.08.10 PM 

 Some are based on a location:
Pier58 Reversed logo fullColor rgb 600
Some are literal:
historic beverly
Some are aspirational:
Resolution Center logo tag fullColor rgb 600
Some are creative:
Waystone HHS Vertical Tag logo fullColor rgb 600

And some just need an update:
Screen Shot 2023 01 23 at 11.09.13 AM


But they are all unique to each organization, easy to say, read and remember. Given the importance of a renaming, it can take time and be unsettling for some as they might find it to be an emotional and difficult decision to let go of an existing name.