The silver award was won for our recent strategic marketing work with Waystone HHS, a non-profit agency dedicated to supporting individuals with disabilities and those with significant challenges to live a fulfilled life.
blogaward2“We are humbled to win this award especially as it represents the power of trust and collaboration. Great work is done when talented individuals come together through a shared goal and desire to elevate the work of a strong organization.”
– Cara Hutchins 
Founder, Communications, Ink.
After a recent merger, Fidelity House CRC reached out to Communications, Ink for assistance with a rebranding that would position the expanded organization for future success. Using our trademarked Deep Dive, we unlocked their north star.
"Waystone is a health and human services organization that helps people with disabilities and their families identify and navigate life’s challenges through a wide range of diverse and engaging services delivered by respectful individuals."
With this as our guide, we iterated a new name that was memorable and would resonate with all of their audiences: Waystone Health & Human Services. As an interpreted name, we also created its own definition:
n. (wey/stohn) 1. A stone marker along a path, designed to provide guidance, support and direction throughout life’s many journeys. 2. A balanced, lifespan solution for people with disabilities and their families. 3. A health and human services organization that supports people to identify goals and navigate towards success.


To visually support the new name, we designed a custom logo that interprets a waystone that helps guide individuals and their helpers. It is reassuring and shows you are not alone. The new branding was rolled out across their print and digital materials, a new website, social media campaign, signage, swag and a fundraising event with a powerful video.
The organization now has a distinct brand they are using across all of their messaging with the help of our proprietary Style Guide, all of which came from the initial strategic analysis of their newly combined organization.