From what we hear, social distancing is here to stay. That impacts not only our health and well-being but the entire way we interact with each other.
As a business owner, entrepreneur or director, you are trying to figure out this new “normal” and how you can survive. That’s where we can help…
Marketing in the new normal
1. Make sure your website is in tip-top shape.
Since we can’t meet in person, your website is your only public face and the only way to connect with your audience. Make sure it’s got the right tone and messaging to do you proud. Running a few diagnostics can really set you apart…
- Is your website updated to reflect the environment in which you are operating?
- Do all your links work?
- Are the photos clear and attractive?
- Does your site work well on tablets and phones?
- Are all the buttons and calls to action easy to see and use? (It’s always a good idea to ask a friend to test drive your site. They might even pick up a typo or other mistake).
- If you’re using third party apps, what are they like to use?
2. Provide frequent, helpful updates.
Spend some time anticipating what questions your target audience has and be ready with an answer. Post information in useful places—social media and eblasts are working especially well these days.
3. Mirror the “real” experience.
If you have a retail store, be sure and post photos and descriptions of all the items you are selling. Include photos of the staff and your store to give people a sense of connection. It will also save you time if people can point, click and order than phone or in-box inquiries.If your business or organization is closed, that doesn’t mean you can’t still be connecting. Schools are using zoom to air performances and non-profits are offering helpful advice about resources. Virtual tours can bring your audience “back.” From a short video of your facility with a “see you soon” to a “virtual” class or program, there are many ways to stay connected. Each one of you is an expert, use this time to share that with your audiences.”
4. Ensure your fulfillment is friction-less.
By that we mean is it easy to order and get questions answered? Is what you promise what your customers receive? Nothing is more frustrating than a phone that rings and isn’t answered or not receiving timely information. Worse yet expecting something and not getting it. Consider an FAQ that explains how you’re engaging with your audience and what you’re doing. It’s also a good idea to follow up with a few customers to see what they thought of your virtual experience and what improvements they might recommend.
5. It’s best to give than receive.
These times require offering more than you have in the past. That might be free delivery, a surprise gift or special offer to a loyal customer. It keeps your customers happily returning. Who doesn’t want that? Whether you need help adding new content to your website or getting up an online ordering platforming, figuring out what messages are best to say or making yourself more visibile, we are help to help.
Be well,
Cara, Cazzy and Melissa
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