Feeling their name was outdated, Historic Beverly looked to us to help create a new name and more vibrant logo. We married a simplified name with a descriptive tagline, historic font and custom color palette. We then created three sub-brands for each of their properties. The updated brand was then used on new membership materials, brochures, signage & banners, website and social media. The new look was unveiled at an outdoor fundraiser to great success. Today, the organization enjoys a unified brand that helps them share Beverly’s rich history with the general public through its houses, collections and events.