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Award-Winning Marketing & Strategy Company

Communications, Ink is a women-owned Massachusetts-based marketing, advertising, graphic design and digital agency with big enthusiasm for successful client outcomes. Since 1996, our award-winning agency has been delivering communication strategies and marketing materials to start ups, educational organizations and schools, non-profits, financial and travel services, retail, healthcare and biotech companies of all sizes. Communications, Ink provides a full-array of marketing services including branding, web design, logo and collateral development as well as market research, social media content generation and analytics.

Located outside of Boston in Beverly, Massachusetts, our team of strategic marketers, skilled copywriters, creative graphic designers, savvy digital designers & market researchers is driven by a desire to help our clients succeed. We believe marketing done right improves your bottom line.

We collaborate, advise, apply our insights and take the work quite seriously. Ourselves? Not so much.


CARA MCCARTHY HUTCHINS
FOUNDER & CEO

“I founded Communications, Ink to be a refuge from the rat race of traditional advertising agencies. From our clients’ perspective that means we ask the right questions to create truly unique materials no matter the size of the project.”

Cara is a right + left brain entrepreneur who builds brands by creating links between people and experiences. Seeing a need for a full-service agency startups and non-profits could afford, Cara founded Communications, Ink. Cara has an AB from Vassar College and an MBA from Babson College. Prior to founding Communications, Ink, Cara worked on the mortgage trading desk of Solomon Brothers, as Director of Investor Relations at Presidio Oil Company and as Advertising Manager at State Street Bank & Trust Company where she was responsible for all global advertising and market research.

As a multi-talented generalist, Cara works with a wide range of organizations, using her breadth of knowledge to develop integrated communications programs that help her clients succeed. She uses her creative mind to solve tomorrow’s problems. Her work as a marketing partner with her clients has earned numerous Hermes, Davey, Marcomm and Association of Graphic Communications awards.

In addition to her work at Communications, Ink, Cara is a passionate volunteer who has served on numerous boards and advisory committees including Planned Parenthood League of Massachusetts, The Women’s Fund of Essex County, Friends of Beverly Hospital, Pingree School, Montserrat College of Art, Vassar College and the deBeaumont Foundation.

MELISSA WILBER
CREATIVE DIRECTOR

Melissa is a dynamic, creative professional that brings years of progressive client-side, agency and consulting experience to any given opportunity. She is a champion of brand growth and strives to achieve it on all levels. She has a deep understanding of how to pull the essence out of a project and make it shine by continuously brainstorming fresh ideas.

A graduate from the Art Institute of Atlanta, and continuing her education at General Assembly for front End Web Design, Melissa has created everything from packaging, web and catalog design to full-scale rebranding of well known companies across the country. She is no stranger to hiking a mountain on a photo shoot to get just the right shot or coming up with a quick-witted social media post to boost a brand. She lives in Gloucester, has two great boys and a dog named Daisy.

CAZZY SMITH
DIGITAL DIRECTOR

Cazzy joins our team with over 20 years of experience in marketing, project management and web and graphic design. As Digital Director, she helps clients grow their businesses by creating cohesive digital platforms that include website development, social media management and e-mail marketing.

Cazzy is a graduate of the University of Maine and continued her design and marketing education at the Museum of Fine Arts School in Boston. Cazzy and her family live in Beverly and when she’s not scouring the internet she enjoys working with horses and helps to organize local horse shows. She’s been told her own Instagram account is a bit “horse heavy” but in her professional opinion, there’s no such thing.

CASEY HALEY
GRAPHIC DESIGNER

Casey received her BFA at the University of Massachusetts Amherst and then continued her design education at Savannah College of Art and Design. Local to Newburyport, her favorite place to work remotely is in her “artist shed” on Plum Island where she can breathe in the salt air of Joppa Flats as she designs.

She finds it incredibly rewarding to build engaging experiences and use her design skills to help people who have something unique to share with the world to make their impact. She loves to be hands-on from beginning to end, from creating the brand identity system all the way to applying those elements to promotional materials, packaging, or an effortless feeling UI design.

Fun Facts - Casey collects cookbooks, played polo in college, and has lived in South Korea.

ANNE VINSEL
HEAD ANIMATOR

Anne Vinsel is an award winning Animator, Graphics Artist, and Video Editor with more than 20 years experience. She has loved animation since she made “flip book” animations in middle school. With a Bachelor's degree in Art from the University of New Hampshire, Anne can hand draw animations as well as create computer generated ones.

She works with clients to customize animations to create or match their corporate brand. While the majority of her work is corporate in nature, she worked on an award winning series of animated interstitials, “What Makes Us Tick” for the Oxygen Network. In her spare time, she rides horses and competes in horse shows, teaches children to ride horses and loves the outdoors.

KATIE WRIGHT
HEAD COPYWRITER

Katie graduated from the S.I. Newhouse School of Communications at Syracuse University with a degree in magazine journalism in 2015. Katie loves combining photography and writing to transport readers and inspire them to explore the world around them.

SCOTT MURPHY
WEB DESIGNER

Scott Murphy has spent the last 17 years building up a portfolio of well over 100 dynamic websites for companies all across the United States. From E-commerce sites for small retail shops to large scale web communities for multi-national companies, He specializes in website design, E-commerce, social media optimization and online brand building. Scott continues to utilize his expertise to develop state of the art, mobile friendly, industry leading and award winning websites for our small,local clients and large corporate partners.

Before joining Communications, Ink Scott honed his marketing skills during a 27-year career in radio broadcasting. He worked closely with small businesses to market their stores, products and services gaining valuable experience in branding, creative copywriting and multi-media concepts. He has transferred those marketing skills into his web designs and continues to come up with unique ways to connect with every client’s prospective customers

Scott brings an unlimited wealth of knowledge to the team. His creative web designs have delivered massive results over the years and he is prepared to do the same for you, your company and your customers!

Just Say "Shuck It" and Give Us a Call

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Communications, Ink is a Massachusetts-based marketing, advertising, graphic design and digital agency with big enthusiasm for successful client outcomes. When you are ready to take a deep dive please contact us.

Beverly Office:

Address: 60 River St, Beverly, MA 01915

Phone: 978-524-0420

Email Communications Ink

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